Pratt & Whitney is developing a super efficient new aircraft engine. The engine uses a revolutionary "geared turbofan" (GTF), which it claims will get an immediate 10 to 15% boost in fuel efficiency. This is versus the industry average annual efficiency gains to 1 to 2%. … "Efficient Aircraft Engine" has a significant impact, so an analyst should put more weight into it. "Efficient Aircraft Engine" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity.