Consumption of Coffee

In the emerging markets such as China, it has been shown that there has been an increase in coffee consumption. Dunkin Donuts having such a strong brand name will benefit from these increases of numbers. … "Consumption of Coffee" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Consumption of Coffee" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.