Designs in Fabric

The majority of Under Armour's clothing does not incorporate any design elements. By adding designs to fabrics, a company can appeal to a larger set of consumers, which will increase revenue and profits. … "Designs in Fabric" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. "Designs in Fabric" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.