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The average European drinks over nine liters of alcohol per year. This rate is twice the global average. Alcohol consumption is on the decline in European countries. France and Italy consume nearly one-third less alcohol than they did 30 years ago. Along with a decline in consumption came a change in what was being consumed. Britain, for example, spent more money on wine versus beer, their traditional drink. Young Russians have also turned away from stereotypes and can be found drinking beer instead of Vodka. …