New services help CanGo to better meet their customer’s needs. These services can expand CanGo’s business and diversify their customer base… … "New Services (CanGo)" has a significant impact, so an analyst should put more weight into it. "New Services (CanGo)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "New Services (CanGo)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.