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The online market offers BATA SHOES the ability to greatly expand their business. BATA SHOES can market to a much wider audience for relatively little expense… … "Online Market (BATA SHOES)" has a significant impact, so an analyst should put more weight into it. "Online Market (BATA SHOES)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs.