Emerging markets, especially Asia, allow for this company to expand and are able to tap new market share. With this opportunity the company will have cater to more people in return bringing the company more business. … "Emerging Markets - BASF" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Emerging Markets - BASF" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.