Adding Services to the Portfolio of Products
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When a business achieves a certain level of success with a particular format, either of a store or a product, they can branch outside of that key services and add products that cater to customer needs. For example, Wal-Mart has a retail outlet, but they figure their customers could use eyeglass, banking and pharmacy services all in the same place. Barbie makes dolls, but they also make video games that feature the doll. …
SWOT Analysis Survey

SWOT Opportunity: Adding Services to the Portfolio of Products
When a business achieves a certain level of success with a particular format, either of a store or a product, they can branch outside of that key services and add products that cater to customer needs. For example, Wal-Mart has a retail outlet, but they figure their customers could use eyeglass, banking and pharmacy services all in the same place. Barbie makes dolls, but they also make video games that feature the doll.
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