Rentrak (RENT) SWOT Analysis

Rentrak Corporation is an information management company which provides content measurement and analytic services for the media, entertainment, retail, advertising, and manufacturing industries. Some of Rentracks services include a suite of products that help theater owners and producers track gross theatrical ticket sales; supply chain management software; products that track, report, and analyze on-demand television content; and software that analyzes retail sales and rental data on various DVD and video game products. The company also provides analysis and reports for marketing and advertising agencies. In addition, Rentrack offers and supplies its own home entertainment content products and relevant sales data to video stores, grocery stores, and convenience stores, in addition to operating a Web site, www.ForMovies.com, which helps consumers locate the closest video store. (read full profile)