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Blue Nile (NILE) SWOT Analysis Profile

Blue Nile, Inc., formerly known as Internet Diamonds, Inc., is an e-commerce retailer of diamonds, gold, pearls, and fine jewelry in North America and the UK. It sells its merchandise through several websites including,, and (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 8

Threats + Weaknesses = 9

… The ability to capitalize on opportunities get rewarded with higher profits and lower costs. Maintaining strengths can help maintain high profits and low costs.