McDonald's (MCD) SWOT Analysis

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Strengths


Brand Name.
Geographically Diverse Business
Global Market Leader
http://www.wikiwealth.com/swot-strength:brand-name
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Geographically diverse busine
Pricing Power Helps McDonald's to Maintain Profitability
Size Advantages Help McDonald's to Lower Costs
Cost Advantages Help McDonald's to Maintain Profits
Customers are Loyal to McDonald's
Addictive Food and Drinks
Prime Real Estate - Location is Key
Vertical Integration - McDonalds
International Reach

Weaknesses


staff turnover rate
Tarnished Reputation Due to Obesity and Targeting Children in Advertisements
Obesity Problems from Fast Food
Restaurant Competition
Mature Markets - Limited Product Expansion

Opportunities


International Expansion
Leading Business
New Products and Services Could Accelerate Growth for McDonald's
Product Innovation
Continuous Updates of Stores
Real Estate Weakness Could Aide Expansion
Fast Food Expansion into Emerging Markets
Emerging Markets

Threats


claudia is a staff member
Local Fast Food Chains
FDA - Government Regulation of Fast Food
Changing Eating Habits and Tastes in the US
National Economic Instability
Commodity Prices

McDonald's (MCD) SWOT Analysis Profile

McDonalds Corporation is a quick foodservice retailer with franchises around the globe. It operates various restaurants that offer food and drinks to consumers. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 22

Threats + Weaknesses = 11

… The ability to capitalize on opportunities get rewarded with higher profits and lower costs. Maintaining strengths can help maintain high profits and low costs.

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History of fixing weaknesses?

History of capitalizing on opportunities?

History of defending against threats?

History of maintaining strengths?