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Iconix (ICON) SWOT Analysis Profile

Iconix Brand Group, Inc., formerly known as Candies, licenses and markets apparel, accessories, footwear, beauty products, fragrances, home products, and decor under the brand names Candies, Mudd, RocaWear, London Fog, Bongo, Badgley Mischka, Joe Boxer, Starter, Mossimo, Rampage, Ocean Pacific/OP, Danskin, Cannon, Royal Velvet, Fieldcrest, and Charisma. Iconix uses an in-house advertising, promotion, and public relations agency to support its brands and increase brand awareness, then licenses the brands to department stores, retailers, and luxury and mass-market merchandisers. Iconix Brand Group also acts an agent in the manufacture of footwear products for third-parties. (read full profile)

Additional Information

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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SWOT Conclusion

Strengths + Opportunities = 2

Threats + Weaknesses = 2

… A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties. Maintaining strengths can help maintain high profits and low costs.