Iconix (ICON) SWOT Analysis

Iconix Brand Group, Inc., formerly known as Candies, licenses and markets apparel, accessories, footwear, beauty products, fragrances, home products, and decor under the brand names Candies, Mudd, RocaWear, London Fog, Bongo, Badgley Mischka, Joe Boxer, Starter, Mossimo, Rampage, Ocean Pacific/OP, Danskin, Cannon, Royal Velvet, Fieldcrest, and Charisma. Iconix uses an in-house advertising, promotion, and public relations agency to support its brands and increase brand awareness, then licenses the brands to department stores, retailers, and luxury and mass-market merchandisers. Iconix Brand Group also acts an agent in the manufacture of footwear products for third-parties. (read full profile)