Whirlpool - Five Forces Analysis

Whirlpool - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Whirlpool) Large industries allow multiple firms and produces to prosper without having to steal market share...
Relatively few competitors (Whirlpool) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

High competition among suppliers (Whirlpool) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Diverse distribution channel (Whirlpool) The more diverse distribution channels become the less bargaining power a single distributor will...
Critical production inputs are similar (Whirlpool) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
Volume is critical to suppliers (Whirlpool) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...
Low cost of switching suppliers (Whirlpool) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Limited number of substitutes (Whirlpool) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

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Product is important to customer (Whirlpool) When customers cherish particular products they end up paying more for that one product. This...
Limited buyer choice (Whirlpool) When customers have limited choices they end up paying more for the choices that are available....
Large number of customers (Whirlpool) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong distribution network required (Whirlpool) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (Whirlpool) High capital requirements mean a company must spend a lot of money in order to compete in the...
High sunk costs limit competition (Whirlpool) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Strong brand names are important (Whirlpool) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Whirlpool) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Geographic factors limit competition (Whirlpool) If existing competitors have the best geographical locations, new competitors will have a...
Industry requires economies of scale (Whirlpool) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Customers are loyal to existing brands (Whirlpool) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High learning curve (Whirlpool) When the learning curve is high, new competitors must spend time and money studying the market...
Entry barriers are high (Whirlpool) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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