Westpac- Five Forces Analysis

Westpac- Five Forces Analysis

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Intensity of Existing Rivalry

Government limits competition (West) Government policies and regulations can dictate the level of competition within the industry. When...
Large industry size (West) Large industries allow multiple firms and produces to prosper without having to steal market share...
Relatively few competitors (West) Few competitors mean fewer firms are competing for the same customers and resources, which is a...
Exit barriers are low (West) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

Large number of substitute inputs (West) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
High competition among suppliers (West) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Low concentration of suppliers (West) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Volume is critical to suppliers (West) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...
Low cost of switching suppliers (West) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Substitute has lower performance (West) A lower performance product means a customer is less likely to switch from West to another product...
Substitute is lower quality (West) A lower quality product means a customer is less likely to switch from West to another product or...
Substitute product is inferior (West) An inferior product means a customer is less likely to switch from West to another product or...

Bargaining Power of Customers

Buyers require special customization (West) When customers require special customizations, they are less likely to switch to producers who have...
Low buyer price sensitivity (West) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....
Limited buyer information availability (West) When buyers have limited information, they are at a disadvantage in negotiations with sellers....

Threat of New Competitors

Geographic factors limit competition (West) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (West) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High switching costs for customers (West) High switching costs make it difficult for customers to change which products they normally...

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