Santander - Five Forces Analysis

Santander - Five Forces Analysis

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Short description of Porter's Five Forces analysis for…

Intensity of Existing Rivalry

Large industry size (Santander) Large industries allow multiple firms and produces to prosper without having to steal market share...
Low storage costs (Santander) When storage costs are low, competitors have a lower risk of having to unload their inventory all at...
Government limits competition (Santander) Government policies and regulations can dictate the level of competition within the industry. When...

Bargaining Power of Suppliers

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Inputs have little impact on costs (Santander) When inputs are not a big component of costs, suppliers of those inputs have less bargaining power....

Threat of Substitutes

High cost of switching to substitutes (Santander) Limited number of substitutes means that customers cannot easily switch to other products or...

Bargaining Power of Customers

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Large number of customers (Santander) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Product is important to customer (Santander) When customers cherish particular products they end up paying more for that one product. This...

Threat of New Competitors

Strong distribution network required (Santander) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High sunk costs limit competition (Santander) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Strong brand names are important (Santander) If strong brands are critical to compete, then new competitors will have to improve their brand...
Geographic factors limit competition (Santander) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (Santander) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High learning curve (Santander) When the learning curve is high, new competitors must spend time and money studying the market...
Entry barriers are high (Santander) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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