Michel et Augustin - Five Forces Analysis

Michel et Augustin - Five Forces Analysis

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Intensity of Existing Rivalry

Exit barriers are low (Michel et Augustin) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...
Large industry size (Michel et Augustin) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (Michel et Augustin) When industries are growing revenue quickly, they are less likely to compete, because the total...
Low storage costs (Michel et Augustin) When storage costs are low, competitors have a lower risk of having to unload their inventory all at...

Bargaining Power of Suppliers

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Large number of substitute inputs (Michel et Augustin) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
Low cost of switching suppliers (Michel et Augustin) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...
High competition among suppliers (Michel et Augustin) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...

Threat of Substitutes

Substitute is lower quality (Michel et Augustin) A lower quality product means a customer is less likely to switch from Michel et Augustin to another...
Substitute product is inferior (Michel et Augustin) An inferior product means a customer is less likely to switch from Michel et Augustin to another...

Bargaining Power of Customers

Product is important to customer (Michel et Augustin) When customers cherish particular products they end up paying more for that one product. This...
Low buyer price sensitivity (Michel et Augustin) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....
Large number of customers (Michel et Augustin) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong brand names are important (Michel et Augustin) If strong brands are critical to compete, then new competitors will have to improve their brand...
Customers are loyal to existing brands (Michel et Augustin) It takes time and money to build a brand. When companies need to spend resources building a brand,...

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