Kraft Foods Group - Five Forces Analysis

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Intensity of Existing Rivalry Fast industry growth rate (Kraft Foods Group) When industries are growing revenue quickly, they are less likely to compete, because the total... Large industry size (Kraft Foods Group) Large industries allow multiple firms and produces to prosper without having to steal market share... Bargaining Power of Suppliers Large number of substitute inputs (Kraft Foods Group) When there are a large number of substitute inputs, suppliers have less bargaining leverage over... Volume is critical to suppliers (Kraft Foods Group) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can... High competition among suppliers (Kraft Foods Group) High levels of competition among suppliers acts to reduce prices to producers. This is a positive... Threat of Substitutes Substantial product differentiation (Kraft Foods Group) When products and services are very different, customers are less likely to find comparable product... Bargaining Power of Customers Product is important to customer (Kraft Foods Group) When customers cherish particular products they end up paying more for that one product. This... Large number of customers (Kraft Foods Group) When there are large numbers of customers, no one customer tends to have bargaining leverage.... Threat of New Competitors Strong distribution network required (Kraft Foods Group) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to... Strong brand names are important (Kraft Foods Group) If strong brands are critical to compete, then new competitors will have to improve their brand... Geographic factors limit competition (Kraft Foods Group) If existing competitors have the best geographical locations, new competitors will have a... Customers are loyal to existing brands (Kraft Foods Group) It takes time and money to build a brand. When companies need to spend resources building a brand,... What is Porter's Five Forces Analysis? WikiWealth's Five Forces analysis evaluates the five factors that determine industry competition. Add your input to kraft-foods-group's five forces template. See WikiWealth's tutorial for help. Is WikiWealth missing any analysis? Check out our entire database of free five forces reports or use our five forces generator to create your own. Remember, vote up kraft-foods-group's most important five forces statements.