JC Penney - Five Forces Analysis

JC Penney - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (JC Penney) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (JC Penney) When industries are growing revenue quickly, they are less likely to compete, because the total...

Bargaining Power of Suppliers

High competition among suppliers (JC Penney) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Volume is critical to suppliers (JC Penney) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substitute has lower performance (JC Penney) A lower performance product means a customer is less likely to switch from JC Penney to another...
Substitute product is inferior (JC Penney) An inferior product means a customer is less likely to switch from JC Penney to another product or...

Bargaining Power of Customers

Product is important to customer (JC Penney) When customers cherish particular products they end up paying more for that one product. This...

Threat of New Competitors

Strong distribution network required (JC Penney) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
Strong brand names are important (JC Penney) If strong brands are critical to compete, then new competitors will have to improve their brand...
Customers are loyal to existing brands (JC Penney) It takes time and money to build a brand. When companies need to spend resources building a brand,...

What is Porter's Five Forces Analysis?

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