Entering the German Market - Five Forces Analysis

Entering the German Market - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Entering the German Market) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (Entering the German Market) When industries are growing revenue quickly, they are less likely to compete, because the total...
Relatively few competitors (Entering the German Market) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

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High competition among suppliers (Entering the German Market) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Inputs have little impact on costs (Entering the German Market) When inputs are not a big component of costs, suppliers of those inputs have less bargaining power....

Threat of Substitutes

Substitute product is inferior (Entering the German Market) An inferior product means a customer is less likely to switch from Entering the German Market to...
Limited number of substitutes (Entering the German Market) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

High buyer price sensitivity (Entering the German Market) Please edit this page to add a description…
Limited buyer information availability (Entering the German Market) When buyers have limited information, they are at a disadvantage in negotiations with sellers....
Product is important to customer (Entering the German Market) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Entering the German Market) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong brand names are important (Entering the German Market) If strong brands are critical to compete, then new competitors will have to improve their brand...
Strong distribution network required (Entering the German Market) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...

What is Porter's Five Forces Analysis?

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