EasyJet - Five Forces Analysis

EasyJet - Five Forces Analysis

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Intensity of Existing Rivalry

Exit barriers are low (EasyJet) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

High competition among suppliers (EasyJet) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...

Threat of Substitutes

Substantial product differentiation (EasyJet) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Limited buyer choice (EasyJet) When customers have limited choices they end up paying more for the choices that are available....
Low buyer price sensitivity (EasyJet) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....

Threat of New Competitors

Customers are loyal to existing brands (EasyJet) It takes time and money to build a brand. When companies need to spend resources building a brand,...

What is Porter's Five Forces Analysis?

WikiWealth's Five Forces analysis evaluates the five factors that determine industry competition. Add your input to easyjet's five forces template. See WikiWealth's tutorial for help. Is WikiWealth missing any analysis? Check out our entire database of free five forces reports or use our five forces generator to create your own. Remember, vote up easyjet's most important five forces statements.