Carbonated Soft Drink Industry - Five Forces Analysis

Carbonated Soft Drink Industry - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Carbonated Soft Drink Industry) Large industries allow multiple firms and produces to prosper without having to steal market share...
Relatively few competitors (Carbonated Soft Drink Industry) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

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Volume is critical to suppliers (Carbonated Soft Drink Industry) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...
Low concentration of suppliers (Carbonated Soft Drink Industry) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...

Threat of Substitutes

Substantial product differentiation (Carbonated Soft Drink Industry) When products and services are very different, customers are less likely to find comparable product...
customers not loyal (Carbonated Soft Drink Industry) Please edit this page to add a description…
easy to switch (Carbonated Soft Drink Industry) Please edit this page to add a description…
Large number of substitutes (Carbonated Soft Drink Industry) Please edit this page to add a description…

Bargaining Power of Customers

Limited buyer information availability (Carbonated Soft Drink Industry) When buyers have limited information, they are at a disadvantage in negotiations with sellers....
Large number of customers (Carbonated Soft Drink Industry) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Industry requires economies of scale (Carbonated Soft Drink Industry) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
High capital requirements (Carbonated Soft Drink Industry) High capital requirements mean a company must spend a lot of money in order to compete in the...
High sunk costs limit competition (Carbonated Soft Drink Industry) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Strong distribution network required (Carbonated Soft Drink Industry) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
Advanced technologies are required (Carbonated Soft Drink Industry) Advanced technologies make it difficult for new competitors to enter the market because they have to...
High learning curve (Carbonated Soft Drink Industry) When the learning curve is high, new competitors must spend time and money studying the market...
Entry barriers are high (Carbonated Soft Drink Industry) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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