156315 - Five Forces Analysis

156315 - Five Forces Analysis

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Intensity of Existing Rivalry

Bargaining Power of Suppliers

High competition among suppliers (156315) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Low concentration of suppliers (156315) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...

Threat of Substitutes

Substitute is lower quality (156315) A lower quality product means a customer is less likely to switch from 156315 to another product or...

Bargaining Power of Customers

Threat of New Competitors

Strong distribution network required (156315) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (156315) High capital requirements mean a company must spend a lot of money in order to compete in the...
High sunk costs limit competition (156315) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Strong brand names are important (156315) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (156315) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Geographic factors limit competition (156315) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (156315) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High switching costs for customers (156315) High switching costs make it difficult for customers to change which products they normally...
High learning curve (156315) When the learning curve is high, new competitors must spend time and money studying the market...
Entry barriers are high (156315) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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