mcd

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… "mcd" has a significant impact, so an analyst should put more weight into it. "mcd" will have a long-term negative impact on this entity, which subtracts from the entity's value.
Five Forces Analysis Survey

This statement has a significant impact?

Has a positive impact over the long term?

Has a negative impact over the long term?

Has a positive impact over the short term?

Has a negative impact over the short term?

This statement leads to reduced costs?

This statement leads to increased costs?

This statement leads to increased profits?

This statement leads to decreased profits?

Easy to defend this advantage?

Easy to overcome this disadvantage?

Difficult to defend advantage?

Difficult to overcome this disadvantage?

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