Diverse distribution channel (Green Mountain Coffee Roasters)

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The more diverse distribution channels become the less bargaining power a single distributor will have. This positively affects Green Mountain Coffee Roasters. … "Diverse distribution channel (Green Mountain Coffee Roasters)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Diverse distribution channel (Green Mountain Coffee Roasters)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.

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