Substitute has lower performance (Starwood Hotels and Resorts)

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A lower performance product means a customer is less likely to switch from Starwood Hotels and Resorts to another product or service. … "Substitute has lower performance (Starwood Hotels and Resorts)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Substitute has lower performance (Starwood Hotels and Resorts)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. This statements will have a short-term negative impact on this entity, which subtracts from its value.

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