Substitute has lower performance (Pizza)
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A lower performance product means a customer is less likely to switch from Pizza to another product or service. … "Substitute has lower performance (Pizza)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. |
Five Forces Analysis Survey |

Threat of Substitutes: Substitute has lower performance (Pizza)
A lower performance product means a customer is less likely to switch from Pizza to another product or service.
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