Substitute product is inferior (NMBHI)

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An inferior product means a customer is less likely to switch from NMBHI to another product or service. … "Substitute product is inferior (NMBHI)" will have a long-term positive impact on the this entity, which adds to its value. "Substitute product is inferior (NMBHI)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. This qualitative factor will lead to an increase in costs.

Affected Investments