Substitute has lower performance (Nestle's)
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A lower performance product means a customer is less likely to switch from Nestle's to another product or service. … This statement will lead to an increase in profits for this entity. "Substitute has lower performance (Nestle's)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Substitute has lower performance (Nestle's)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue. |
Five Forces Analysis Survey |

Threat of Substitutes: Substitute has lower performance (Nestle's)
A lower performance product means a customer is less likely to switch from Nestle's to another product or service.
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