Substitute is lower quality (Nestle's)

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A lower quality product means a customer is less likely to switch from Nestle's to another product or service. … "Substitute is lower quality (Nestle's)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Substitute is lower quality (Nestle's)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

Affected Investments