High cost of switching to substitutes (McDonald's)

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Limited number of substitutes means that customers cannot easily switch to other products or services of similar price and still receive the same benefits. High switching costs positively affect McDonald's. … "High cost of switching to substitutes (McDonald's)" has a significant impact, so an analyst should put more weight into it. This statement will lead to an increase in profits for this entity. "High cost of switching to substitutes (McDonald's)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. This qualitative factor will lead to an increase in costs. "High cost of switching to substitutes (McDonald's)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

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