Substitute is lower quality (Life insurance industry)
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A lower quality product means a customer is less likely to switch from Life insurance industry to another product or service. … "Substitute is lower quality (Life insurance industry)" will have a long-term negative impact on this entity, which subtracts from the entity's value. |
Five Forces Analysis Survey |

Threat of Substitutes: Substitute is lower quality (Life insurance industry)
A lower quality product means a customer is less likely to switch from Life insurance industry to another product or service.
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