Substitute is lower quality (LEGO)

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A lower quality product means a customer is less likely to switch from LEGO to another product or service. … "Substitute is lower quality (LEGO)" will have a long-term positive impact on the this entity, which adds to its value. "Substitute is lower quality (LEGO)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.

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