Substitute product is inferior (Lamborghini)
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An inferior product means a customer is less likely to switch from Lamborghini to another product or service. … This qualitative factor will lead to an increase in costs. |
Five Forces Analysis Survey |

Threat of Substitutes: Substitute product is inferior (Lamborghini)
An inferior product means a customer is less likely to switch from Lamborghini to another product or service.
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