High cost of switching to substitutes (Kroger)
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Limited number of substitutes means that customers cannot easily switch to other products or services of similar price and still receive the same benefits. High switching costs positively affect Kroger. … This qualitative factor will lead to a decrease in costs. "High cost of switching to substitutes (Kroger)" will have a long-term negative impact on this entity, which subtracts from the entity's value. |
Five Forces Analysis Survey |

Threat of Substitutes: High cost of switching to substitutes (Kroger)
Limited number of substitutes means that customers cannot easily switch to other products or services of similar price and still receive the same benefits. High switching costs positively affect Kroger.
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