High cost of switching to substitutes (Kroger)

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Limited number of substitutes means that customers cannot easily switch to other products or services of similar price and still receive the same benefits. High switching costs positively affect Kroger. … This qualitative factor will lead to a decrease in costs. "High cost of switching to substitutes (Kroger)" will have a long-term negative impact on this entity, which subtracts from the entity's value.

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