Limited number of substitutes (Ice cream industry in the UK)

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A limited number of substitutes mean that customers cannot easily find other products or services that fulfil their needs. Limited substitutes are a positive for Ice cream industry in the UK. … "Limited number of substitutes (Ice cream industry in the UK)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Limited number of substitutes (Ice cream industry in the UK)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

Affected Investments