High cost of switching to substitutes (Gap)
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Limited number of substitutes means that customers cannot easily switch to other products or services of similar price and still receive the same benefits. High switching costs positively affect Gap. … This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. |
Five Forces Analysis Survey |

Threat of Substitutes: High cost of switching to substitutes (Gap)
Limited number of substitutes means that customers cannot easily switch to other products or services of similar price and still receive the same benefits. High switching costs positively affect Gap.
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