 The willingness of buyers to substitute;

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" The willingness of buyers to substitute;" has a significant impact, so an analyst should put more weight into it. This qualitative factor will lead to a decrease in costs. " The willingness of buyers to substitute;" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value.

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