High cost of switching to substitutes (Bottled Water)

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Limited number of substitutes means that customers cannot easily switch to other products or services of similar price and still receive the same benefits. High switching costs positively affect Bottled Water. … This statements will have a short-term positive impact on this entity, which adds to its value. "High cost of switching to substitutes (Bottled Water)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "High cost of switching to substitutes (Bottled Water)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

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