Substitute is lower quality (Actavis Pharmaceutical )

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A lower quality product means a customer is less likely to switch from **Actavis Pharmaceutical ** to another product or service. … "Substitute is lower quality (Actavis Pharmaceutical )" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. "Substitute is lower quality (Actavis Pharmaceutical )" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.

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