High cost of switching to substitutes (11)

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Limited number of substitutes means that customers cannot easily switch to other products or services of similar price and still receive the same benefits. High switching costs positively affect 11. … This qualitative factor will lead to an increase in costs. "High cost of switching to substitutes (11)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

Affected Investments