Exit barriers are low (Soft Drink Industry)

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When exit barriers are low, weak firms are more likely to leave the market, which will increase the profits for the remaining firms. Low exit barriers are a positive for Soft Drink Industry. … This qualitative factor will lead to a decrease in costs. "Exit barriers are low (Soft Drink Industry)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.

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