Exit barriers are low (Soft Drink Industry)
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When exit barriers are low, weak firms are more likely to leave the market, which will increase the profits for the remaining firms. Low exit barriers are a positive for Soft Drink Industry. … This qualitative factor will lead to a decrease in costs. "Exit barriers are low (Soft Drink Industry)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. |
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Intensity of Existing Rivalry: Exit barriers are low (Soft Drink Industry)
When exit barriers are low, weak firms are more likely to leave the market, which will increase the profits for the remaining firms. Low exit barriers are a positive for Soft Drink Industry.
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