Relatively few competitors (Norman)
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Few competitors mean fewer firms are competing for the same customers and resources, which is a positive for Norman. … "Relatively few competitors (Norman)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. |
Five Forces Analysis Survey |

Intensity of Existing Rivalry: Relatively few competitors (Norman)
Few competitors mean fewer firms are competing for the same customers and resources, which is a positive for Norman.
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