Exit barriers are low (McDonalds)

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When exit barriers are low, weak firms are more likely to leave the market, which will increase the profits for the remaining firms. Low exit barriers are a positive for McDonalds. … This statement will lead to an increase in profits for this entity. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. "Exit barriers are low (McDonalds)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

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