Fast industry growth rate (Kraft Foods Group)

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When industries are growing revenue quickly, they are less likely to compete, because the total industry size is also growing. The only way to grow in slow growth industries is to steal market-share from competitors. Fast industry growth positively affects Kraft Foods Group. … This statement will lead to an increase in profits for this entity. "Fast industry growth rate (Kraft Foods Group)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs.

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