Exit barriers are low (Kentucky Fried Chicken)

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When exit barriers are low, weak firms are more likely to leave the market, which will increase the profits for the remaining firms. Low exit barriers are a positive for Kentucky Fried Chicken. … This statements will have a short-term positive impact on this entity, which adds to its value. "Exit barriers are low (Kentucky Fried Chicken)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.

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