Low buyer price sensitivity (Specialty/Gourmet Coffee)

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When buyers are less sensitive to prices, prices can increase and buyers will still buy the product. Inelastic demand positively affects Specialty/Gourmet Coffee. … This statement will lead to an increase in profits for this entity. "Low buyer price sensitivity (Specialty/Gourmet Coffee)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. This qualitative factor will lead to an increase in costs.

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