Product is important to customer (Sm)

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When customers cherish particular products they end up paying more for that one product. This positively affects Sm. … "Product is important to customer (Sm)" has a significant impact, so an analyst should put more weight into it. "Product is important to customer (Sm)" will have a long-term positive impact on the this entity, which adds to its value. "Product is important to customer (Sm)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. This statement will lead to a decrease in profits. "Product is important to customer (Sm)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.