Low buyer price sensitivity (NMBHI)

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When buyers are less sensitive to prices, prices can increase and buyers will still buy the product. Inelastic demand positively affects NMBHI. … "Low buyer price sensitivity (NMBHI)" has a significant impact, so an analyst should put more weight into it. "Low buyer price sensitivity (NMBHI)" will have a long-term negative impact on this entity, which subtracts from the entity's value. "Low buyer price sensitivity (NMBHI)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

Affected Investments