Product is important to customer (Michelin)
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When customers cherish particular products they end up paying more for that one product. This positively affects Michelin. … "Product is important to customer (Michelin)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Product is important to customer (Michelin)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue. |
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Threat of Substitutes: Product is important to customer (Michelin)
When customers cherish particular products they end up paying more for that one product. This positively affects Michelin.
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