Product is important to customer (InterContinental Hotel)

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When customers cherish particular products they end up paying more for that one product. This positively affects InterContinental Hotel. … "Product is important to customer (InterContinental Hotel)" has a significant impact, so an analyst should put more weight into it. "Product is important to customer (InterContinental Hotel)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs.

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